The Royale Will
Clash Royale gamers spend their lives accumulating in-game wealth. Now that seemingly meaningless wealth can be passed on when their seemingly meaningless lives end… with the Royale Will!
Awards
2025 Cannes Lions (2x Shortlist)
Agency: DAVID NY
Sr. Copywriter: Adam Goffstein
Creative Directors: Sebastien Rouviere, Pedro Sattin
Chief Creative Officer: André Toledo, Daniel Lobaton