The Royale Will
Clash Royale gamers spend their lives accumulating in-game wealth. Now that seemingly meaningless wealth can be passed on when their seemingly meaningless lives end… with the Royale Will!
Awards
2025 Cannes Lions (2x Shortlist)
2025 LIA Awards (Bronze)
Agency: DAVID NY
Sr. Copywriter: Adam Goffstein
Creative Directors: Sebastien Rouviere, Pedro Sattin
Chief Creative Officer: André Toledo, Daniel Lobaton
Director: Diego Nuñez Irigoyen