Oil Changexiety

You know that feeling when the oil change light comes on in your car and your stomach drops? That’s Oil Changexiety. It’s not a simple stress-free chore. It’s the fear of taking in your ride and getting taken for a ride, being downright lied to and straight up ripped off, going for an oil change and getting greased. You get it.

Awards

2023 Communication Arts, Feature: Print Advertising
2023 Hatch Awards, Merit: Newspaper Campaign
2023 Hatch Awards, Merit: Packaging & Point of Purchase Campaign

Agency: Hill Holliday
Copywriter: Ronen Goldfarb
GCDs: Kevin Daley & Marc Hartzman

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