Canada’s Garage

How do you even describe Canadian Tire? It’s a retail chain in Canada that has everything. Everything. (For a while it even had it’s own money). But despite its name, it’s pretty easy to forget that Canadian Tire also services vehicles. For this campaign, we wanted to remind viewers that CT has everything needed for maintaining their car.

When you ask if Canadian Tire has something, they answer is almost always “Yes”. So we took their beloved spokesperson (Gary) and made him into a bobblehead. The ultimate Yes Man.