Strategy Jr.

Strategy magazine is a pretty popular advertising magazine in Canada, full with industry news, updates and rankings. Despite their top-notch journalism, we always felt like it was speaking to a different demographic. So for their annual Agency of the Year ceremony we jumped at the chance to make a promo video for TAXI.

We created a limited-run-one-time-exculsive-edition of Strategy Jr. The first advertising publication specifically designed for juniors. We explained the ins and outs of the industry, like where to find free food and what’s the deal with timesheets? (I’m no longer a junior but most of these still apply - what’s an RFP?)