Battle of the Barbarians
Recently, the world has been obsessed with finding look-alikes for big screen celebrities, like Timothée Chalamet, Pedro Pescal and Adam Sandler.
But what about the small screen celebrities? This Halloween season we hosted a look-alike competition for The Barbarian - the most famous character in the game - making him the hottest Halloween costume around.
Featured on Forbes, AdAge, LBB, Campaign, Muse by Clios
We started out with a teaser, using the most iconic symbol of the ‘look-alike contest’ - the flyer.
Then, we hosted the competition in New York City. Featuring a previous look-alike contest winner, a previous judge, and Karl-Anthony Towns (an expert at being a celebrity) as our judges.
Finally, we brought the competition into the Clash of Clans world - and invited everyone to get in on the action, and dress as the Barbarian for Halloween.
Agency: DAVID NY
Creative Directors: Pedro Sattin, Sebastien Rouviere
Chief Creative Officer: André Toledo, Daniel Lobaton